Valentine’s Day Makeup Tips

Valentine’s Day makeup means elevating an everyday look for special celebrations. If you plan on celebrating the day, you won’t be alone. Americans will spend upwards of $19 billion on Valentine’s Day in 2019, reports the National Retail Federation. Part of that spending includes makeup. Yes, you should celebrate in style by putting your best face forward. If you are not sure how it’s done, consider these makeup tips.

Match Makeup to Plans

Whether planning a daytime visit to the botanical gardens, an evening dinner date, or a girl’s night out, your Valentine’s Day makeup should match the activity. For day outings, keep makeup simple. Good Housekeeping says a single eye shadow, eyeliner, and mascara, along with a soft blush and lip gloss will do. For evening, try a romantic look by playing up the eyes with a smoky eye shadow, coordinating eyeliner, and an extra coat of mascara. For girl’s night, glam it up with eye shadow and lip colors that tastefully shimmer.

Harmonize Makeup with Skin Tone

Great Valentine’s Day makeup starts with the right foundation. Avoid tones that are too dark or too light. Loreal makeup experts recommend you first identify your true complexion. Is it fair, light, medium, or dark? Next, identify your undertone. Is it warm, cool, or neutral? Then choose a foundation that blends best with the tones identified.

Sync Valentine’s Day Makeup with Wardrobe

Your outfit and makeup should co-exist peacefully. Whether you slay in a little black dress, a sleek white or red ensemble, or bold colors, establish a non-compete clause between your makeup and attire. Refinery 29 asked the experts and here are a few examples of what to do:

• Red lip color is fine with a red outfit. Use an understated bronze color for eyes and brows.
• If wearing white, a subtle metallic lip gloss or earthy brown lipstick works.
• With a black outfit, don’t go too dark with makeup.
• When wearing bold colors, keep the makeup simple.

When it comes to your wardrobe, the bottom line is to use makeup colors that complement instead of clash.

Balance the Look

Cosmetics authority Francois Nars once said, “Makeup is about balance. When the eye makes a statement, the lips should be quiet.” The reverse is true when you want your lips to make a statement. For dramatic eyes, go with a subtle lip color. Conversely, with a bold, red lip, skip the dramatic eyes.

Whatever the look, finding Valentine’s Day makeup doesn’t have to be a hassle. Your favorite cosmetics counter may be the answer. But in Lancaster County, Wiley’s Pharmacy offers a less harried hunt. Wiley’s offers convenient locations and a wide range of today’s cosmetics. It’s also a great place for one stop shopping with a great selection of Valentine’s Day gifts and cards.